Alan Price


Ahmed went on holiday after only realising forty six per cent of his ‘potential’
sales. He was warned to make quality and customer satisfaction a singular
obsession. Micro – managing young men told him to fight harder to achieve his
At his hotel Ahmed knelt on his prayer mat. Work harder for less was the
mantra that resounded through his brain. His oiled customers, sprawled inside the
hotel lobby, restaurant and swimming pool, gave him no peace. Ahmed kept seeing
everyone as an unrealised percentage. On his return flight he feverishly counted the
passengers, but failed to make his duty bound target. By the taxi-ramp people kept
running up to him. Yet Ahmed’s numbers were still not enough. Arriving home,
he discovered more work inside his garage. Yet he was pleased and delighted that
fifty four men, and women, had managed to comfortably fit inside.
Things now seemed to add up. Ahmed carefully attached a hosepipe to his car
exhaust. They watched every move of Ahmed’s; whispered to each other and made
notes. His anxious crowd, of morphed percentages, quietly drifted away only when
he’d expired from monoxide poisoning.
The coroner concluded that there was more to life than business schemes and
striving for profit. Yet if Ahmed had attended his own inquest he might have
disagreed; stood up, offered his hosepipe, as if it were a comforting hookah to the
coroner and probably said, I funded the ideals of the company and betrayed my
customers. Now the accounts are bereft. I am ashamed. Look about you and see.
Here are the spirits of the lost fifty five!

Alan Price © 2014